ABOUT THE PROJECT

DuPont, one of the oldest companies in the United States founded in 1802, is today one of the largest diversified materials businesses in the world. The company has a strong brand history as well as continual success in innovation, quality, reliability, expertise, and partnership in their success. In 2006, Ogilvy and DuPont embarked on a client-agency relationship, resulting in the first-ever redesign and consolidation of DuPont.com. During that time, DuPont’s product range and digital business ambitions broadened, and the importance of emerging markets grew, particularly in the BRIC areas: Brazil, Russia, India, and China. The result was Project Phoenix: A platform redesign of a global DuPont digital experience to better deliver on the brand reputation, and grow the business in emerging markets, and across the digital space – encompassing search, mobile and social.