ABOUT THE PROJECT
IIKEA and Ogilvy worked together to create a user-generated catalog of personal user spaces that use IKEA furniture. Participants take pictures of their homes and upload them to the Share Space site and tag the IKEA furniture they own. Shared photos are available to the larger IKEA community. Visitors to the site can browse by featured Share Spaces, categories or by specific furniture types. IKEA Share Space allows users to see IKEA products in real world living environments made by their peers.
Integrated Marketing
PROTOTYPES & PROCESS
VISUAL DESIGN & INTERACTIONS
TEAM
NOAH MITTMAN
Senior Interaction Designer
CHRISTINE HORVAT
Information Architect
DIEGO ZAMBRANO
Creative Director
GISELLLE GUERRERO
Senior Art Director
SARAH CAMPBELL
Senior Content Strategist
DAYOAN DAUMONT
Director, Digital Project Management
KIERSTIN GRAY
Project Manager
LINKS
SITE
http://www.theshare-space.com
PRESS COVERAGE
How an Integrated Marketing Campaign Boosted IKEA's Sales Over 7%
EARLY WIREFRAME SKETCHES
IKEA Share Space Wireframes (pdf)
VISUALIZATION
IKEA Slide Tagging Overview (pdf)